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Social Vending allows users to buy drinks for his friends. Users can choose drinks that wish granted, enter the recipient information beverages, mobile phone number, and written messages will be sent along with a special code. Recipients can take a drink at the nearest Social Vending by entering a special code listed in the message.
Mikel Durhan, Chief Innovation Officer of PepsiCo Foodservice, said that Pepsi tried to bring out the social experience of mobile device users. Through Social Vending, PepsiCo offers experience-oriented social activities beverage transactions. Social Vending claimed as the initial phase of PepsiCo's plan to bring social functions into their drinks machine provider. In the next phase, PepsiCo will integrate Facebook or other social media into the Social Vending.